China is well-known for being one of the most spiritual countries in the world, relying on profound Confucian teachings related to the body and soul. Let’s just say that KFC’s famous English slogan “Finger-lickin’ Good!” did not transfer well into Chinese, hinting at consuming one’s body parts in an utterly non-appetizing misconstrued translation: “Eat Your Fingers!”
Choosing a translation service provider that can add to the linguistic aspect a deeper understanding of these cultural undertones not only will influence the translation of your message into a foreign language favourably, but will also generate wider traction for your brand, making it resonate with the cultural framework and identity of the target audience.
Translating your content into a foreign language can generate a positive multilingual experience for users, boosting consumer trust in your brand which inherently increases revenue, as internet users are more likely to buy when accessing information in their native language.
Multilingual content translation will also ensure a steady competitive edge, propelling your brand ahead of others in order to penetrate multiple markets, as users landing on your pages and accessing your content will experience a sense of familiarity and resonate with your brand.
Effective multilingual SEO/SEM strategies can be accommodated through translating your content into different language combinations, the more popular and high-ranking, the better, multiplying the odds of gaining higher ranking and better search results, which in turn generates more exposure for your brand.
According to wearemarketing.com, the marketing group that created strategies to bring about Palladium’s impressive conversion growth, their main challenge was “that content was not in the language native to the audiences they were targeting, and it was also missing critical pieces in the customer journey that were impeding them from ranking in search engine results.”
Through the translation and localization of the content in six priority languages and corresponding granular dialects, as well as through overarching technical SEO improvements, their content aligned with the level of quality and depth their users and consumers expected, resulting into a truly multivalent localization success story.
