Historically associated with physical (brick-and-mortar) locations, sales in the modern era are shifting towards online solutions. Whether you are business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business, the role of the e-commerce business model is the same: to allow the sale and purchase of goods and services over the Internet. You can buy almost anything through e-commerce, from a pair of shoes to a star in the sky (yes, you can buy stars online).
What’s more, we are living in the era of COVID-19-related restrictions on public gatherings—including shopping—and people working from and spending time at home more than ever before, which is why boosting your online sales is as important as it has ever been. But it’s about more than just opening an online store: there’s a lot of competition and you have to make sure that the store is giving your users an experience that will convert them into customers.
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