How to Boost your SEO with Translation and Localization
1. Thorough local keyword research
Keywords are very specific, and their relevancy varies from country to country. High-quality Keyword density is directly linked to a high ranking, as well as relevancy-based results.
Some notable examples are mostly derived from American versus British English keywords:
[car rental] vs. [car hire] within the transportation rental industry
[holiday] vs. [vacation] in the tourism industry
When penetrating a specific market in view of scaling their business with international audiences, it is of paramount importance for brands to perform thorough keyword research on the most popular ones within a specific niche, as well as their related long-tail keyword variations, thus increasing the chances of reaching a wider audience spectrum with their content.
2. Relevant Meta descriptions and Alt Texts
Point 1 goes hand in hand with content optimization using the option to embed popular keywords within the digital content, in the form of metadata: titles, meta descriptions, and meta tags.
Meta descriptions are the elements online users see and perceive while scrolling through search result hits. Usually, meta descriptions are original phrases or expressions, serving as a beacon to attract users’ attention to click and check out the in-depth content on a certain page.
ALT texts or tags are the elements that appear instead of a picture, whenever it cannot be displayed, ensuring that online visitors still understand what that image represents, being very valuable for search engine “crawling”, when SEO bots visit and download page content, extracting links to discover additional content.
High-quality Keyword Translation and Meta Description Localization must be well-played out, with the right target market and culturally specific focus required to attract more relevant traffic.
3. Know your audience inside-out
In the context of digital marketing, American-Austrian consultant Peter Drucker highlights the potency of search engines as means of increasing the exposure of any business product in his famous quote:
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
Search engines tackle this problem by creating a web structure and providing relevant answers (search queries) to users, using the following steps:
1) Crawl – a search engine explores the internet for content and scans (parses) the code and content of each website URL it finds.
2) Index – the indexing process involves the storage, assessment, and organization of the crawled content, which will be displayed later in the users' search queries.
3) Rank – provides a user with pieces of content that best match their search queries by displaying the most relevant results first and the least relevant last.
Consequently, to become high-ranking, a website needs to undergo a thorough Translation and SEO facelift, ensuring that it has the right keyword density relevant to specific search queries.