For any business, regardless of size, profile, or industry, entering a new market is always a challenging endeavor, which, without a clearly defined strategy and implementation plan, could backfire as swiftly as it began.
A recent article published in the Harvard Business Review quotes Stephen Wunker, a thought leader who has empowered many businesses to grow and innovate, and who stated that “if you have no advantage in an adjacent market except for what you consider to be in-house expertise, that’s a sign you may be in for some surprises.”
Inherently, this highlights the need to expand know-how and expertise and internationalize content outreach in order to appeal to broader audiences and go through as many new gates of opportunity as possible. And that is where content comes into play within the Translation, Localization and Internationalization framework (read more in our dedicated article on GILT.
In this article, we will explore the Top 5 Benefits that Translation and Localization offer for businesses exploring new frontiers, showcasing a step-by-step review of each advantage from a multitude of relevant standpoints.
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