One relevant example of how adhering to domestic linguistic regulations of the target market can generate higher conversion rates for e-commerce brands is the case study of The Palladium Hotel Group, a popular Spanish resort operations chain.
According to wearemarketing.com, the marketing group that created strategies to bring about Palladium’s impressive conversion growth, their main challenge was “that content was not in the language native to the audiences they were targeting, and it was also missing critical pieces in the customer journey that were impeding them from ranking in search engine results.”
Also, a recent Common Sense Advisory Study reinforces the fact that “People worldwide prefer consuming information in their own language. Meeting this expectation—and sometimes the legal requirements to do so—fuels an indispensable global industry that continues growing due to global digital transformation (GDX),” comments Dr. Donald A. DePalma, CSA Research’s Chief Research Officer.
So, it is paramount that key elements within the customer journey, such as local date display, local currency and formats, check-out information, regulatory mentions not be forgotten, in order to render the e-commerce content localization as accurately and relevantly as possible, so that it feels as though it was created with the target market in mind.