In this blog article, we cover 6 Search Engine Optimization (SEO) benefits that Website Localization provides for your business
In this day and age, people spend significantly more time on the web than ever before, searching for answers to trivial questions, looking for services that can cater to their needs, making random purchases, or just seeking entertainment outlets to color the dull landscape of their daily lives.
All of these things people seek can be found in an instant by using search engines and delving deeper into the digital labyrinth of the ever-growing worldwide web, regardless of where one's location or the language spoken.
In the context of digital marketing, American-Austrian consultant Peter Drucker highlights the potency of search engines as means of increasing the exposure of any business product in his famous quote,
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
So what better way is there to deliver this information to a potential customer in a modern environment than with a well-built and digitally-exposed website?
As the potential of the web continues to grow exponentially, businesses take advantage of this, which results in an ever-increasing competition on the digital landscape.
Without a structure to the web, the average user would be lost and become clueless as to where to find what.
Search engines tackle this problem by creating a structure of the web and providing relevant answers (search queries) to us (users).
For this to work, a search engine has to take the following steps to provide us with these relevant answers:
1) Crawl – search engine explores the internet for content and scans (parses) the code and content of each website URL they find.
2) Index – the indexing process involves storage, assessment, and organization of the crawled content, which will be displayed later on in the users' search queries.
3) Rank – provides a user with pieces of content that best match his/her search queries by ordering the most relevant results first and the least relevant last.
To be found and rank high in a search engine, your website has to be relevant to that specific search query, and, ideally, on top of that search result. Your website being in the top position of a search result will maximize the chances that a user will organically (without you paying money for it) visit your website.
However, how can you increase the probability of that happening when there are so many websites on the web competing with one another for a top position in the search result list?
That’s where Search Engine Optimization (SEO) comes into play.
SEO, in accordance with the globally-renowned SEO Agency “Moz” –
“SEO stands for ‘Search Engine Optimization,’ which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”
Long story short - SEO is highly beneficial for your business. However, where does localization come into play in all this?
Below, we list 6 SEO Benefits of Website Localization.
Website localization is highly beneficial for SEO and your business as it allows you not only to boost your traffic but also increase your sales and reach out to previously untapped markets. It will also improve your source website’s SEO and distinguish yourself from the competition.
Our advice – please don’t translate your content with some free translation tool and then place it onto your webpage (unless you want to make some people smile), this can have the opposite effect.
Quality localization takes skill, experience, research, and effort to be effective.
Talk with the language experts at AD VERBUM and start your translation journey towards a new market and audience today.
Internetworldstats.com. (2019). Internet Growth Statistics 1995 to 2019 - the Global Village Online. [online] Available at: https://www.internetworldstats.com/emarketing.htm
Moz. (2019). SEO Software, Tools & Resources for Smarter Marketing. [online] Available at: https://moz.com/
AD VERBUM. (2019). Why Website Localization is Important - Translation and Localization Services - AD VERBUM. [online] Available at: https://www.adverbum.com/en/blog/why-website-localization-is-important
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