The Value of Translation Services: Speak to Your Customers in their Language
Author: Andreea Balaoiu
The Value of Translation Services:
Speak to Your Customers in their Language
You're sitting on the sidelines, hoping to one day become a globetrotting entrepreneur. You want to start-up or even expand your business into other countries. But you are concerned about the cost of global marketing and translation services. Well, don't despair.
In an increasingly shrinking global market, understanding how to effectively expand your product to reach foreign markets can be crucial to your company’s success. How do you make sure that the world will have access to what you create? How do you know the difference between adapting your product for local markets and having a different product for each country?
According to an SOCi Market report on the top 5 insights into the “Power of Localized Social Marketing”, the future of enhanced brand engagement lies in effective content localization strategies that ‘speak the language’ customers want to hear.
Any international business expansion process can be cumbersome, often requiring a shift in tactical decisions to determine either success or imminent failure. This is where an effective Localization service portfolio comes into play to influence and streamline a business’s path to global growth.
To attain their “global voice”, businesses must develop an international growth strategy that will allow them to succeed when expanding into foreign markets. An effective Content Localization Strategy can be defined as a unique market approach and comprehensive content plan for content translation and adaptation, to connect with a new audience, addressing specific characteristics such as purchasing habits, customer behaviours and cultural differences for the specifically targeted geographical locations.
In this article, we will walk you through some of the best practices and relevant stats that support the value and necessity of creating a competent and compelling Translation and Localization Strategy for businesses seeking global expansion.